Philippines: agri sector pushes for "Pinoy" banana chips brand

Agriculture Secretary Domingo Panganiban urged participants of the 2nd National Banana Conference Wednesday to consider the creation of a single "Pinoy" brand of banana chips so the Philippines could corner a sizable part of the global market. The "Pinoy" brand was recommended by the USAID-funded Growth with Equity in Mindanao (GEM) which extends technical assistance to farmers eyeing export markets.

The Philippines’ banana chips industry had an average production capacity of around 600 metric tons per day in 2005. Mindanao produced 90% of the country's banana chips production, from cardava or plantain banana variety. The country's annual banana chips exports averages, according to figures from industry sources, close to $80 million shipped to major importers -- Mainland China, Hongkong, Taiwan, and the United States. China is a fast-growing market.

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